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Art of the organisation of love.

				
				
				
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   Art of the organisation of love.
   "As it is impossible to get to high society without the recommendation
The man of weight and to appear "before eyes" all society
It is impossible without recommendations and favourable attention to you of the press ",
- Experts in the field of PR-technologies confirm, offering
The checked up way of influence on public opinion.
   Unfortunately, in ours it is far not an ideal society many
Concepts are washed away and a little mixed. And influence on the public
The opinion associates with pressure upon the press. At the best. In
Others - payoff or the order. Perhaps therefore popularity of a word "PR" in
Russia first of all it is connected with epithets "black", "custom-made".
However, having taken "pleasures" in dialogue with advertisement makers,
Some (advanced) businessmen start to show interest to
More effective - to "light" PR-technologies, hitherto not
Untwisted in the Russian market.
   For this reason that part of public which was going to on
"Muscovite-PR sheep", has preferred to Sunday rest dialogue with
The expert at a seminar-training "Use of the newest
Achievements marketing, advertising and PR-technologies in advancement
Firms in the market ". A seminar for tjumentsev have organised Academic
The centre of marketing researches and the Tyumen regional guild
Realtors.
   Among participants there were interested heads and private soldiers
Workers of firms "ITST Tyumen", "the Galaxy the Software", "Nimak Th",
"Adveks'T", "TMPO and To", "Oblkulttorg", "For you", "the New city",
"Polybeliefs", "Monolith", Yamal-Rielt "," Molok (about!) ", and also
Representatives of "Youth labour exchange", MU "Regional
Real estate agency ", Kvoliti Hotel" Tyumen ","Radio-city",
Newspapers "Tyumen news" and "the Tyumen courier".
   Two days of trainings. The first - applied. Studied to communicate.
After all without professionalism in conversation with the client on the good
The result cannot be counted. Here everyone has shown, that from itself(himself)
Represents and whether represents interest for the interlocutor.
Lost various situations, including a secular reception.
Created favorable impressions about itself and the firm. After all
Time of simple words "we the most good" happens insufficiently. For
Belief of an opposite side are used the various
Receptions. What? It was understood by participants of a seminar.
   The second part of a seminar - more sated with the theory in a kind
Reference books. Seminarists have received on recommendation hands
For choice advertising media, to drawing up of the advertising message,
To working out of PR-campaigns, carrying out of press conferences and
To drawing up of press releases. Competition became apogee of two-day study
On drawing up of campaign of advancement. Each of groups has presented
The project. Protected "children" before a biassed audience
And the trainer.
   Last remained is happy with results of training, though
Has complained about a lack of time for practical working off
Some technologies.
   "An audience - live. It is very pleasant, when people are interested and
Work ", - has shared the impressions after a seminar
Vitaly Matrosov. By the way, the Moscow visitor has met in Tyumen with
Students-senior students of fashionable speciality PR. On it
To occasion has told: "In Russia it has not had time to be generated yet
The academic culture of teaching PR, and will occur it only
When serious professionals-experts will start to leave in
Universities (on pension) ". For now, if you are engaged in something
Similar, do not shun noegenesis from the various
Sources.
   ... In the world exists more than 472 definitions PR, or Public
Relations. But most, perhaps, original and exact, at a sight
The trainer, is Alexander Popova's definition, the chairman
Guilds of workers of the press-services and services "Pablik rilejshns":"PR -
Art of the organisation of love ". Variants are possible...
   Elena Mingaleva.
//* an information Source: the Tyumen courier, 14.09.00
//* Reg. Nom. - 1100900143.15-------------------------------------------