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Therefrom fashions to us, both authors, and muses...

				
				
				
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   Therefrom fashions to us, both authors, and muses...
   What to be to an image of Russia in the opinion of the West, depends from
International informpolitiki the states.
   LAST years in the opinion of the far abroad we have turned in
Suspicious nationality with which hardly it is necessary to deal
To investors and businessmen. Has reached that in hotels Arabian
The Emirates at tourists from Russia just in case select passports
For all term of stay in the country. The Western world relation to
To Russians about same, as at ourselves to persons so
Named Caucasian nationality. What French or
The English newspaper open - everywhere you will come across notes, where
zhivopisuetsja a negative image of Russia, "empire of evil"
On-rejganovski.
   The Chechen subject is especially savoured: sympathy for insurgents
Two thirds of the reportings devoted are penetrated at least
To events in the North Caucasus. And it nesprosta: recently familiar
The journalist of the influential French edition admitted, that on
Active public relations against actions of Russia in its rebellious republic
The newspaper has received the considerable sums. Considerable means stand and for
Squall of the Antirussian publications in set of other western
Editions. Clearly, that so large-scale PR companies
Will be organised by the certain circles which have been not interested in
Strong and stable Russia.
   That we can oppose to so powerful information
To pressure? Still about 15 years ago, during a time of "cold war", parity in
Ideological wars it was provided with numerous editions
The communistic orientation, leaving in the West, and also
Reciprocal public relations in some conservative mass-media. Information
Counterstrokes were provided including with the considerable financial
Base: not a secret, that on ideology of the USSR spent the impressive
Means. Now a situation other: as a matter of fact at us does not remain
Neither the "" editions in foreign countries, nor strong positions on
International market PR. The obvious At the same time has ripened
Necessity of formation abroad real representations about
New Russia. The powerful structure which would provide is necessary
Information support of the Russian internal reforms and
Foreign policy initiatives.
   That is time as Vysotsky sang, "to return our spans and remains"
On the international information field, well understand and in the Ministry of Foreign Affairs, and
In presidential administration. Most likely, certain steps
In creation of structure which will be engaged in improvement of image of Russia in
Eyes of the western public, will be already undertaken in the nearest
Time. But simultaneously there is a danger of that the new
The structure will turn to a tidbit for hunters to warm hands
On the big money. That a sin to conceal: in our history similar
Precedents not such a rarity.
   EFFICIENCY of any large undertaking, whether it be
The All-Russia building or the international information project,
Depends on the one who will rise at the head of business who will incur
Key sites of job. It is important, that new structure, which
It is necessary to grow into the international market of public relations, it has not appeared
In advance discredited by dishonest officials, which
Will necessarily find a way to consider first of all own
Interests by means of connection to process of friendly firms and
firmochek the second echelon. In this case the executor will be
To be defined not on abilities and talent degree, and starting with
Absolutely other criteria. For example - affinity to corridors
The authorities.
   To observe the state interests and not to give
To ruin important for reputation of the country business, followed
To lead selection of experts in new structure on the tender
To basis. Candidates for a role of information defenders of interests
Russia abroad should understand importance of the project,
Responsibility of the mission. Only in this case it is possible
To hope, that the world all the same will notice successes of Russia, and its citizens
In the opinion of foreigners will cease to be "persons Russian
Nationalities ".
   Alexander of GODSONS, the general director of agency
On public relations "the Fourth power".
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//* an information Source: the Russian newspaper, 7.03.01
//* Reg. Nom. - 1110300090.28-------------------------------------------